Essays
A selection of long-form essays on creator economy, brand strategy, and digital culture, plus academic chapters originally published by Mondadori Electa, Postmedia Books, Istituto Poligrafico Europeo and Ready-Made — here in full as open access.
For the complete bibliography see the Research & Writing page.
Creator economy
- Manufacturing Fame: Synthetic Creators and the Architecture of Trust (2026) — on virtual influencers, AI-generated content, and the one function machines still cannot replace
- Influence to Infrastructure: How Creators Are Reshaping the Economy (2026) — on how the largest creators are becoming media companies, not just talent
- Why Every Company Should Use YouTube (2026) — full-funnel framework for brands on the world’s largest video platform
- YouTuber or Journalist? (2026) — the realignment of news, podcasts, and creator-led information
Graffiti writing and urban art
- Writing the Name: Between Inclusion and Repression (2010) — published in La creazione necessaria. Arte tra espressione e reclusione, ed. Giulia Ingarao, Istituto Poligrafico Europeo
- Graffiti Writing, Haring, Basquiat (2008) — published in Contemporanea. Arte dal 1950 a oggi, vol. 4, Mondadori Electa
- The Street as Gallery (2008) — published in Contemporanea. Arte dal 1950 a oggi, vol. 8, Mondadori Electa
- Preserving Decay (2010) — published in La mia storia con Samuel Beckett a Portobello by Margherita Lazzati, Ready-Made
Digital culture and brand strategy
- Introduction to Stefano Mirti’s Il Mondo Nuovo (2013) — published in Il mondo nuovo. Guida tascabile #design #socialmedia #alterazioni, Postmedia Books
- Schloss Solitude Akademie: The Future of Artist Residencies Could Be Online (2014) — research notes from the Stuttgart academy
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