Alessandro Mininno
Alessandro Mininno, faculty in luxury branding at NABA Milan — portrait

About

Bio — 300 words (long form)

Alessandro Mininno is a researcher, educator, and entrepreneur working at the intersection of creator economy, luxury branding, and AI for marketing. His teaching and writing focus on how legacy brands navigate a media landscape increasingly defined by independent creators, niche audiences, and algorithmic distribution.

He is faculty in luxury branding at NABA, Milan, in the Academic Master in Luxury Brand Management. He is visiting lecturer and guest faculty in MBA and executive education programs at Università Bocconi (MBA), SDA Bocconi (MISA), IULM (Fashion Communication and Luxury Strategies), Università Cattolica, Università Milano Bicocca (MADIM), Ca’ Foscari Challenge School, and Trinity Business School Dublin. He has delivered keynotes and modules at Politecnico di Milano, Hochschule Luzern, and in Intesa Sanpaolo’s executive program on cultural asset management.

His most recent book, Ogni brand è un creator (2025), co-authored with Marcello Ascani and Michele Pagani, develops a framework for understanding brands as content producers within the creator economy. His previous work Cooking Memes (Krisis Publishing) is a 496-page anthropological analysis of food memes as cultural documents. He is also author of Graffiti Writing (Mondadori Arte, 2008), a reference text on Italian graffiti culture, and The Sushi Game (Terre di Mezzo, 2016) on Japanese cuisine.

Alessandro is co-founder of Gummy Industries, one of Italy’s pioneering digital communication agencies, which he led as CEO until 2024; co-founder and Chief Growth Officer of Flatmates, an Italian creator management agency with over 100 represented creators; and co-founder of in3 Ventures, a consultancy focused on innovation and corporate venture capital. He serves on the board of Biancoinsolito and on the Digital Advisory Board of Telethon.

He is based in Milan, with active research and teaching across Europe and the United States.

Bio — 150 words (medium)

Alessandro Mininno researches and teaches how brands operate in the creator economy. His work focuses on three intersecting domains: creator-driven brand strategy, luxury branding in the attention economy, and the integration of AI in marketing practice.

He is faculty in luxury branding at NABA, Milan (Academic Master in Luxury Brand Management), and a visiting lecturer in MBA and executive education programs at Università Bocconi, SDA Bocconi (MISA), IULM (Fashion Communication and Luxury Strategies), Università Cattolica, Università Milano Bicocca, Ca’ Foscari Challenge School, and Trinity Business School Dublin.

He is co-author of Ogni brand è un creator (2025, with Marcello Ascani and Michele Pagani) and author of Cooking Memes (Krisis Publishing).

Alessandro is co-founder of Gummy Industries, one of Italy’s pioneering digital communication agencies; of Flatmates, an Italian creator management agency; and of in3 Ventures, an innovation and corporate venture capital consultancy. He is based in Milan with active work across Europe and the United States.

Bio — 50 words (short)

Alessandro Mininno is faculty in luxury branding at NABA, Milan, and a visiting lecturer in MBA and executive programs at Bocconi, SDA Bocconi, IULM, Trinity Business School Dublin, and others. He is co-author of Ogni brand è un creator (2025), co-founder of Gummy Industries, Flatmates, and in3 Ventures.

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