Alessandro Mininno
Alessandro Mininno is an entrepreneur, educator, and researcher. His work explores how brands redefine identity and distribution in a media ecosystem reshaped by the creator economy and technology.
He is faculty in luxury branding at NABA, Milan, in the Academic Master in Luxury Brand Management. He is visiting lecturer and guest faculty in MBA and executive education programs at SDA Bocconi (MBA, MISA), ESADE (Master MSC in Marketing Management), FLAME University and CIID, IULM (Fashion Communication and Luxury Strategies), Università Cattolica, Università Milano Bicocca (MADIM), Ca’ Foscari Challenge School, and Trinity Business School Dublin. He has delivered keynotes and modules at Politecnico di Milano, Hochschule Luzern, and in Intesa Sanpaolo’s executive program on cultural asset management.
His most recent book, Ogni brand è un creator (2025), co-authored with Marcello Ascani and Michele Pagani, develops a framework for understanding brands as content producers within the creator economy. His previous work Cooking Memes (Krisis Publishing) is a 496-page anthropological analysis of food memes as cultural documents. He is also author of Graffiti Writing (Mondadori Arte, 2008), a reference text on Italian graffiti culture, and The Sushi Game (Terre di Mezzo, 2016) on Japanese cuisine.
Alessandro is co-founder of Gummy Industries, one of Italy’s pioneering digital communication agencies, which he led as CEO until 2024; co-founder and Chief Growth Officer of Flatmates, part of Gruppo Cosmico alongside Playnew, a strategic intelligence platform; and co-founder of in3 Ventures, a consultancy focused on innovation and corporate venture capital. He operates through Ipergamera, his personal holding company. He serves on the board of Biancoinsolito and on the Digital Advisory Board of Telethon.
He is based in Milan, with active research and teaching across Europe and abroad.