Alessandro Mininno
Alessandro Mininno, faculty in luxury branding at NABA Milan — portrait

About

Bio — 150 words (medium)

Alessandro Mininno researches and teaches how brands operate in the creator economy. His work focuses on three intersecting domains: creator-driven brand strategy, luxury branding in the attention economy, and the integration of AI in marketing practice.

He is faculty in luxury branding at NABA, Milan (Academic Master in Luxury Brand Management), and a visiting lecturer in MBA and executive education programs at Università Bocconi, SDA Bocconi (MISA), IULM (Fashion Communication and Luxury Strategies), Università Cattolica, Università Milano Bicocca, Ca’ Foscari Challenge School, and Trinity Business School Dublin.

He is co-author of Ogni brand è un creator (2025, with Marcello Ascani and Michele Pagani) and author of Cooking Memes (Krisis Publishing).

Alessandro is co-founder of Gummy Industries, one of Italy’s pioneering digital communication agencies; of Flatmates, an Italian creator management agency; and of in3 Ventures, an innovation and corporate venture capital consultancy. He is based in Milan with active work across Europe and abroad.

Bio — 50 words (short)

Alessandro Mininno is faculty in luxury branding at NABA, Milan, and a visiting lecturer in MBA and executive programs at Bocconi, SDA Bocconi, IULM, Trinity Business School Dublin, and others. He is co-author of Ogni brand è un creator (2025), co-founder of Gummy Industries, Flatmates, and in3 Ventures.

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